Belgrade · Berlin · MilanTuesday, 28 April 2026
ApproachCapitalEngagementBook a call →
Vol. III  ·  Issue 04A field manual for B2B founders.
For FoundersBy Operators

Capital,
sales &
execution.
A single partner for the messy years between first revenue and a real go-to-market motion.

I — Revenue
€0K+
Top-line generated for partners since inception.
II — Footprint
0+
B2B clients acquired across European markets.
III — Velocity
0–3
Months, on average, to a partner's first signed deals.
IV — Markets
0
Active EU territories with on-the-ground distribution.
I.Services

Selling a physical product?
We handle the full stack.

01 / Sourcing

Suppliers,
onboarding &
margins.

From factory to first PO. We negotiate terms that survive your first scale-up — and pre-vet partners before you ever ship.

  • Vendor selection & due diligence
  • Cost engineering & margin design
  • Contract terms & payment cycles
02 / Sales

Distribution,
outreach
& closing.

An external commercial team that runs the playbook — outbound, qualification, demos, contracts, follow-through. You ship product; we ship pipeline.

  • ICP definition & market mapping
  • Outbound & partner channels
  • Closing & account expansion
03 / Logistics

Delivery,
export
& operations.

Cross-border logistics, customs and fulfilment — set up to scale. We connect manufacturing to the door without the founder living in spreadsheets.

  • Cross-border & customs
  • 3PL & warehousing setup
  • Operational handover & SLAs
“Most agencies sell decks.
We sell your product —
and put our own capital behind it.”
— A working principle.Established at founding · Belgrade, 2023
II.Engagement

You define the direction.
We turn it into strategy & growth.

01

Discovery & commercial diagnosis

We pressure-test the product, ICP and unit economics. No work begins without a clear picture of where revenue will actually come from.

Wk 1–2
02

Go-to-market design

Channel strategy, target lists, pricing and offer construction — built around the founder's reality, not a generic playbook.

Wk 2–4
03

Execution: outbound, partners, closing

We run the motion ourselves — or alongside your team. Real conversations with real buyers, week one of activation.

Wk 4–12
04

Scale & handover

Hire and train your in-house commercial team against a proven motion — or stay engaged on a long-term, performance-aligned basis.

Mo 4+
III  ·  CapitalFor selected partners only

We invest in the right opportunities.

For a small number of partners each year, we go beyond execution. We back growth with capital, network and long-term commitment — aligning our outcomes with yours.

i.

Selective capital

Direct investment into commercial growth — inventory, market entry, key hires.

ii.

EU distribution network

Active relationships with retailers, distributors and operators across 14 markets.

iii.

FMCG & B2B expertise

Operators who have built and sold physical-product companies, not consultants.

iv.

Long-term partnership

We share the risk, and we share the upside. Misalignment is the only thing we won't do.

IV.Engagement model

We share the risk.
We share the upside.

Founding partner
Plate I. · Founding partner
— A note from the partners

We built this firm because we kept watching good products die from bad distribution.

Founders we admired had real demand, working margins and patient capital — and still couldn't find the bandwidth to actually sell. Agencies offered slides. VCs offered intros. Nobody offered to do the work.

So we did. We picked up the phone, ran the meetings, signed the customers — and put our own capital behind the partners we believed in. Three years later, that's still the entire model.

Invero & Partners
The Founding PartnersBelgrade · 2023
V.For the curious

Questions, answered plainly.

Before the first call.

The most common questions we receive from founders considering a working session with us. If yours isn't here, ask us directly.

01What stage of company is this for?
Pre-seed through Series A B2B companies — typically with a real product in market and at least early commercial signal. We are not the right partner for unvalidated ideas, agency services, or pure-software, low-touch SaaS.
02How are you different from a sales agency?
Two ways. First, we put our own capital behind selected partners — so we're not paid to look busy, we're paid when revenue moves. Second, our team is operators who've built and sold physical-product companies, not generalist account managers.
03What does a typical engagement look like?
Two to four weeks of commercial diagnosis and GTM design, followed by a 90-day execution sprint. Most partners stay engaged 9–18 months while we build their in-house commercial function alongside an active pipeline.
04Do you take equity?
Optionally, and only with long-term partners where there is mutual conviction. The standard engagement is retainer + performance — equity is a separate conversation, never a precondition.
05Which markets do you cover?
Active distribution and partner relationships in 14 EU markets — strongest in DACH, the Adriatic, Italy and the Benelux. We can plan entry into adjacent markets but won't pretend to have a network where we don't.
06How do we start?
A 15-minute working call. No obligations, no pitch — just enough to see whether we're the right partner. If we are, we move into a paid 2-week diagnosis and decide together whether to engage further.
End matterThe shortest path from a deck to a deal.Vol. III

Let's kickstart
your sales.

A fifteen-minute working call. No deck. No pitch. Just an honest read of whether we can move your revenue this quarter.

Book a working call →Or call us +381 60 609 0122
FormatA 15-minute working call
ObligationNone — ever.
OutcomeA clear next step, or none.